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Amid financial constraints, bedazzling with rhinestones resurges, offering affordable personalization and luxury. The Y2K-inspired trend appeals to Gen Z.
SEATTLE — A bedazzled birthday cake recently went viral, and seemingly overnight, rhinestones were everywhere.
Phone cases, cups, makeup bags, water bottles and just about anything with a flat surface became a canvas for the latest resurgence of bedazzling.
The trend taps into Y2K nostalgia, but its appeal may go beyond the throwback aesthetic. With rhinestone kits available for just a few dollars, along with affordable peel-and-stick gems, bedazzling offers an inexpensive way to personalize something you already own.
According to TikTok Insights, bedazzling generated 1.08 million search...
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